Inaugural Brand Tasmania CEO

Todd Babiak welcomed as Brand Tasmania’s new CEO

In May 2019, Todd Babiak was appointed the new CEO of Brand Tasmania

Brand Tasmania is the first statutory place-branding authority to be established in Australia. Its role is to facilitate and create collaborative partnerships, ensuring that the Tasmanian brand is owned and promoted by all levels of government, business and the community.

Todd is from Canada and is an internationally renowned and award winning place-brand expert who has worked all over the world – from Australia, to North America, to Europe, to Africa.  Todd was co-founder and CEO of Story Engine and People are Places. The work he led in his hometown of Edmonton, Canada was awarded the best expression of place brand identity at an international award event in 2016.