Make Yourself at Home

Intrastate marketing and tourism industry toolkit

The Make Yourself at Home campaign developed by Tourism Tasmania encourages Tasmanians to holiday at home safely, and support the local tourism industry while traditional interstate and international markets are not available. The campaign has been developed in partnership with the four regional tourism organisations, the Department of State Growth, the Tasmanian Hospitality Association and the Tourism Industry Council of Tasmania.

For Industry

To take advantage of this campaign a toolkit has been developed for Tasmanian tourism businesses to use.

The toolkit includes a campaign overview, how to get involved, COVID-19 safety recommendations, social media and how you can use Make Yourself At Home creative assets to leverage the campaign in your business's marketing activity.


For Tasmanians

To discover or re-familiarise yourself with Tasmania’s many attractions visit: